Company Name

Summarize what your company does in one or two sentences.

What is your company’s mission statement?

What sets your business apart?

Who are your main competitors?

Who is your target audience?

What are some words you can use to describe your brand?

How do your customers currently perceive your organization?

How do you want your audience to perceive your business?

What do you like about your current branding?

What do you dislike about your current branding?

Is there a brand you look up to that you’d like to benchmark against?

What are some must-have elements of graphic design?

Are there any design styles that you really like? Please provide an example URL.

Please provide a few links or samples for inspiration / creative direction.

Please state what design deliverables you need for the project.

How will you define the success of this project?

Discovery